Our idea is to build up an international lifestyle brand that is rooted in urban dance. We want to take a step towards a self-sustaining bboy industry to provide a more autonomous future for bboy culture. Our aim is to bring bboy Gear to the next level by combining style and function to create something new.
The backbone of SER!OUS are Storm, Sade and Swiftrock. Their experience in breaking culture is more than 30 years deep. The initiative to build a brand was anticipated for a long time. We are there cause we care for what we wear.