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Serious Brand

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Dance gear designed for the special needs of bboys. Style paired with function. The garments we develope meet the standards of todays bboy world demands. We substantially partake in the engineering and distribution of bboy gear and fashion since 1989. Traditionally involved into bboy culture.

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NEW SERIOUS MOCKNECK GRAY AVAILABLE !!!

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The new Serious ‪‎Mockneck‬ is available from now on. Its neat look and its slippy texture provides the precondition for a good performance. ‎Serious Brand‬ evolved the mockneck to state of the art bboy must have item. It’s available in unique, fresh, non-fading colors and comes with the original 70´s striped pattern as well as double layer cuffs on sleeves and body hem.

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Story behind the SpinCap

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In the first part of ‪‎Serious Stories the legendary dancer ‪‎Storm is telling the incredible ‪‎Story behind the Spincap. From moms shopping bag to a sophisticated and fashionable accessory item which combines function and style. A change of reality for all bboys. Serious is a new Lifestyle Brand, designed from bboys for bboys. The founders are ‪‎Storm, Swift and Sade from Germany.

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Story behind the Mockneck

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In the second part of ‪‎Serious Stories Storm is telling the ‪‎Story behind the Mockneck. About his first trip to New York City and about finding the difference between a regular sweater and a genuine ‪‎Mockneck‬ with a little bit of help from the ‪‎Legendary Kwikstep.

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